Its latest official trailer released last month and has drawn a respectable 4.8 million YouTube views ahead of release. The last of this weekend’s truly wide releases, Focus Features’ Profile is hoping to conjure up fans of fare like Searching and Unfriended. It also bows in 16 overseas markets this weekend, including Mexico, Russia, Korea, Australia, Denmark, and Norway. Spiral opens at 2,811 locations this weekend, including 342 IMAX screens and 474 PLF screens in North America. The film currently claims a 50 percent critics’ score on Rotten Tomatoes, but the franchise’s box office prowess has been known to known buck that trend before. Front-loading by fans should naturally be expected across Thursday night and Friday shows. Based on adaptive models and pre-sale measurements, Spiral is most likely positioned to hit the $12 – 17 million range this weekend. With approximately 60 percent of domestic cinemas open currently, seating capacities relaxing in some areas, and vaccines reaching more arms, forecasts have slightly improved from the earlier range of $10 – 15 million. That bests Nobody‘s 8.2 million views from an official trailer that had been available three times as long before the film opened in cinemas. Lionsgate’s most recent trailer has drawn over 10 million views since posting last month. Social media activity for Spiral is solid so far, with recent marketing and news of an IMAX release helping to boost chatter among die hard fans. The barrier to success is notably low, and that was true even before the encouraging performances of similarly fan-driven, R-rated films like Mortal Kombat and Demon Slayer last month. Such low expenses are again why it makes sense to release this picture right now during the early and mostly competition-free summer days of box office recovery, as far as the domestic market is concerned at least. It cost only an estimated $10 million to produce. The series’ most recent installment, 2017’s Jigsaw, bowed to $16.6 million in October 2017 before closing out with $38.1 million in North America and $103 million globally. In addition to Rock and Jackson, Darren Lynn Bousman returns in the director’s chair after helming the prime entries (from a box office standpoint) of Saw II, Saw II, and Saw IV between 20. The Saw franchise has been come back to life before, but not quite in this way. Spiral is one of the many films whose release had been delayed multiple times due to the pandemic, but it now looks to generate the best box office debut out of the horror/thriller genre in nearly 15 months (dating back to The Invisible Man‘s $28.2 million start pre-COVID-19 in February 2020).
#Spiral saw after credits series
This marks the first time the series has been captained by such prolific Hollywood names. They’ll distribute the revival of the Saw franchise, Spiral, a film that’s been a hot topic among genre fans over the past couple of years thanks to the creative and on-screen involvement of Chris Rock, as well as Samuel L. The headliner of the bunch belongs to Lionsgate and Twisted Pictures. That could make weekend expectations quite messy as exhibition endures the final stages of this May waiting period for truly mainstream, multi-quadrant content. We’re still in the midst of an atypical May when it comes to summer box office, but this weekend will at least deliver the widest footprint of new releases yet during the pandemic as three films target more than 2,000 venues each. Ben Richardson ("Those Who Wish Me Dead")
Photo Credits: Lionsgate / Jordan Oram ("Spiral: From the Book of Saw") Warner Bros.
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